Public Relations (PR) is the practice of managing the spread of information between an individual or an organisation and the public. Public Relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of Public Relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Event management is the application of project management to the creation and development of festivals, events and conferences. It involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.
Corporate and Promotional Merchandising
Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, are articles of merchandise (often branded with a logo) used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event. These items are usually imprinted with a company’s name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.